Communication CAT-Scan – Communicate Your Why

The TEST THE WATERS option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this will not provide a full year's worth of marketing materials. If you purchase a TEST THE WATERS package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the TEST THE WATERS package and credit it towards the purchase either a TELL YOUR STORY or EXPAND YOUR STORY package.

Our expectation is that we will release your episode within 30 days of the recording date.

The TELL YOUR STORY option is a basic yearly marketing package.

You will release an episode quarterly and use the content that accompanies it to update your marketing and keep it fresh. It is literally four times the amount of marketing materials as the TEST THE WATERS option. It enables you to tell your ongoing story, create case studies with clients, or talk about specific ways you add value to your clientele in a non-sales way, so that people listen to you, understand your value to them and are compelled to engage.

We suggest that you have us interview employees, suppliers, strategic partners and/or clients in order to tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The EXPAND YOUR STORY option is designed as a monthly marketing solution.

It provides you with the content you require to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a TELL YOUR STORY package and decide to upgrade to a EXPAND YOUR STORY one within 90 days of starting the original TELL YOUR STORY package, we will credit 90% of the remaining balance towards the purchase price of the EXPAND YOUR STORY option.

We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will record and release your episodes monthly.

Welcome to the communicate your why podcast network

Subscribe to the email below and receive our 30-day podcast launch checklist

Welcome to the communicate your why podcast network

Subscribe to the email below and receive our 30-day podcast launch checklist

Types of Questions we ask on this podcast

We believe that the best interviews are candid and free flowing and with that, we never provide the exact questions that we will ask. Over the years, we have found that the best answers are never the ones you have prepared, but rather the ones that naturally flow during the interview. However, with that in mind, here are some broad concepts that we work with. 1. Tell me about the community you serve? 2. What ways do you give back to the community? 3. Why did you start your business and what was the big problem you hoped to solve? 4. Is that problem still a relevant one for your customers and if not, how have you evolved? 5. Where do you want to be in five years and why? 6. What types of clients do you provide the most value to and why? 7. Tell me about the people who work within your organization. What makes them a valuable resource to your clients and why? 8. What are the biggest challenges you have overcome as an organization and how has that enabled you to be a better resource to your clients? 9. What are the three biggest questions your clients continually ask you and how do you answer them? 10. What are the biggest problems you solve, for whom and what makes you great at doing this? 11. If I asked your favourite client to describe you and how you help them succeed, what would they say? 12. What is important to you and why? 13. Define your customer experience? 14. How do you define a successful working relationship with your clients?

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Welcome Home Podcast

Welcome to the communicate your why podcast network

Subscribe to the email below and never miss an episode

Welcome to the communicate your why podcast network

Subscribe to the email below and never miss an episode

How the Communication CAT-Scan™ benefits you

Most organizations do not clearly understand why their clients find them valuable and why they actually buy from them.

… and because of this they are leaving profits on the table, and potential clients are buying elsewhere.

The Communication CAT-Scan™ enables you to understand how and if:

your messaging resonates with the right people in the right way.

you are differentiating yourself in your market.

you are drawing loyal and profitable clients and employees to you.

Only once your clients understand your value to them will they perceive you as more than a commodity.

Telling the right story, to the right people, in the right way creates loyal and profitable clients, who tell your story to others that have the means, opportunity and need to buy from you.

LET’S TALK and make sure that your messaging resonates to keep you profitable in good economies and bad.