How Do We Help You Tell Your Story

How We Help You Tell Your Story

What if I told you, that if you invested four hours of your time with us, we would give you the social content you desire, to successfully tell your story for an entire year?

 

What would that be worth to you?

This is a
Content Marketing Machine
utilizing podcasting as a vehicle, to enable you
to tell your story

Watch how

Start with why:

In 2009, at TEDxPugetSound in Washington State, Simon Sinek challenged all of us to START WITH WHY!

In this two and a half minute snippet, Simon eloquently demonstrates to us how to tell our story effectively, so that those we wish to influence will listen, understand our value to them and be compelled to engage.  In case you want to see the full TEDX talk . . . here it is.

Telling your story:

No one can tell your story as well as you can!

Your story is important enough to have people hear it directly from you. In your voice and in your own words. When you tell your story, it is authentic, compels people to listen and gives them reason to accept your vision, purpose and goals.  This is how you build trust with employees, customers and vendors, who will become champions of your brand, and eventually share your story with others and enable them to trust and do business with you as well.

Who you are:

You are a busy professional, successful, goal oriented, and looking to grow your business.

As an ideal client, you are a professional, whose company produces between $1 million and $50 million annually. You are great at what you do, but marketing is not what you do. You find that having to connect with people digitally is hard and you do not have the time or the inclination to develop content yourself to tell your story. You know who you are as a brand, have a story to tell, but don’t know how to tell it in the right way on your own. If that is you, we are here to help you shine.

Mission:

We are on a mission to enable you to tell your story in an impactful way, and keep telling it consistently over and over again.  That is how Brands are built!

Our goal is to enable your employees, vendors, strategic partners and clients to listen to you, understand your value to them, and be compelled to engage with you.  We want to provide you with the toolkit that allows people to internalize your story, recall it, and retell it to others. This is how you foster and grow champions for your brand, become worthy of their trust, and more profitable.

Charitable component:

We want to impact one million people around the world. To do this, one percent of profits of each sale will be donated to Doctors Without Borders.

We believe that their work impacts not only the people they serve, but their families and the communities that they work with globally, and in turn are worthy of our support.

Questions we ask:

Asking you the right questions, not only provides you with the ability to be insightful and valuable through the interview, but it tees up the content that can be shared over and over again. 

CLICK HERE to see some of the types of questions we will ask you, which allows you to answer questions your clients want answered when you are not there to answer them yourself.

How we help you prepare:

We want this to be a great experience for you.  

When you join the Communicate Your Why podcast network , we immediately send you a form to fill out.  Along with allowing you to add images and give us a bit of a bio about you and your company, we leave space for you to tell us about what differentiates you and possibly give us some hints about how we can help you tell your story more effectively.

From there, you will receive a series of emails:

  1. The first will be welcome letter explaining our process moving forward and what you can expect from us
  2. Then you will receive an email from your host with an invitation to book a time at your convenience to record your episode
  3. From there you will receive three emails, each with a short video:
  • explaining what you should be thinking about when you record your interview
  • tips and tricks to make sure the recording is the best it can be in terms of sound and lighting
  • how to utilize the content that you will receive to continue to tell your story on an ongoing basis.

Equipment we provide:

We want you to look and sound your best.  

With that in mind, we will courier you out a microphone, set of headphones, boom, windscreen and basic light package for you to keep at no extra charge.

Added BONUS:

you will be eligible for one year’s access FREE OF CHARGE  to the Your Successful Podcast course to teach you how to create your own podcast that succeeds where 90% fail. $1000 retail value.

 

What would you like our next steps to be?

Test the Waters

The TEST THE WATERS option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with twenty-five pieces of shareable content, a full podcast page with edited transcript, and access to our network. However, for most companies, the twenty-five pieces of content created will not provide a full year’s worth of marketing materials. The good news is, if you purchase a TEST THE WATERS package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the TEST THE WATERS package towards the purchase of either a TELL YOUR STORY or EXPAND YOUR STORY package.

 

Tell your Story

The TELL YOUR STORY option is a basic yearly marketing package.

 

 

This provides you with two pieces of content per week for an entire year, based up your recording and releasing an episode quarterly. It is four times the amount of marketing materials as the TEST THE WATERS option and allows you, and your employees, to not only tell your story through the podcast, but develop a year’s worth of social content that can be shared across social mediums, on your website and through your other communication vehicles.

 

 

Expand your Story

The EXPAND YOUR STORY option is designed as a robust marketing solution to be able to tell your story daily across social platforms.

It gives you the content you desire, to stay top of mind with your clients and prospects, talk about ongoing developments and have you and your employees tell a robust story of your brand. It provides you with content to tell your story daily across a variety of mediums. Again, if you purchase a TELL YOUR STORY package and decide to upgrade to a EXPAND YOUR STORY package within 90 days of starting the original TELL YOUR STORY package, we will credit 90% of the outstanding balance and credit it towards the price of the EXPAND YOUR STORY option.

 

IF YOU HAVE SPECIFIC QUESTIONS THAT ARE NOT ANSWERED HERE

PLEASE FEEL FREE TO CONTACT US AT  QUESTIONS@COMMUNICATEYOURWHY.COM

Let's Get Started

The TEST THE WATERS option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this will not provide a full year's worth of marketing materials. If you purchase a TEST THE WATERS package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the TEST THE WATERS package and credit it towards the purchase either a TELL YOUR STORY or EXPAND YOUR STORY package.

Our expectation is that we will release your episode within 30 days of the recording date.

The TELL YOUR STORY option is a basic yearly marketing package.

You will release an episode quarterly and use the content that accompanies it to update your marketing and keep it fresh. It is literally four times the amount of marketing materials as the TEST THE WATERS option. It enables you to tell your ongoing story, create case studies with clients, or talk about specific ways you add value to your clientele in a non-sales way, so that people listen to you, understand your value to them and are compelled to engage.

We suggest that you have us interview employees, suppliers, strategic partners and/or clients in order to tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The EXPAND YOUR STORY option is designed as a monthly marketing solution.

It provides you with the content you require to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a TELL YOUR STORY package and decide to upgrade to a EXPAND YOUR STORY one within 90 days of starting the original TELL YOUR STORY package, we will credit 90% of the remaining balance towards the purchase price of the EXPAND YOUR STORY option.

We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will record and release your episodes monthly.

Welcome to the communicate your why podcast network
Subscribe to the email below and receive our 30-day podcast launch checklist




By submitting this form, you agree to receive on-going communications from Your Brand Marketing. You can always unsubscribe.

Welcome to the communicate your why podcast network
Subscribe to the email below and receive our 30-day podcast launch checklist




By submitting this form, you agree to receive on-going communications from Your Brand Marketing. You can always unsubscribe.

Types of Questions we ask on this podcast
We believe that the best interviews are candid and free flowing and with that, we never provide the exact questions that we will ask. Over the years, we have found that the best answers are never the ones you have prepared, but rather the ones that naturally flow during the interview. However, with that in mind, here are some broad concepts that we work with. 1. Tell me about the community you serve? 2. What ways do you give back to the community? 3. Why did you start your business and what was the big problem you hoped to solve? 4. Is that problem still a relevant one for your customers and if not, how have you evolved? 5. Where do you want to be in five years and why? 6. What types of clients do you provide the most value to and why? 7. Tell me about the people who work within your organization. What makes them a valuable resource to your clients and why? 8. What are the biggest challenges you have overcome as an organization and how has that enabled you to be a better resource to your clients? 9. What are the three biggest questions your clients continually ask you and how do you answer them? 10. What are the biggest problems you solve, for whom and what makes you great at doing this? 11. If I asked your favourite client to describe you and how you help them succeed, what would they say? 12. What is important to you and why? 13. Define your customer experience? 14. How do you define a successful working relationship with your clients?
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Welcome to the communicate your why podcast network
Subscribe to the email below and never miss an episode




By submitting this form, you agree to receive on-going communications from Your Brand Marketing. You can always unsubscribe.

Welcome to the communicate your why podcast network
Subscribe to the email below and never miss an episode




By submitting this form, you agree to receive on-going communications from Your Brand Marketing. You can always unsubscribe.