Telling Your Story

How We Help You Tell Your Story

What if you could invest the equivalent of two full days with us, and we provided you with the social content you require to tell your story for an entire year?

 

What would that be worth to you?

This is a
Content Marketing Machine
utilizing podcasting as a vehicle, to enable you
to tell your story

Watch how

Start with why:

In 2009, at TEDxPugetSound in Washington State, Simon Sinek challenged all of us to START WITH WHY!

In this two and a half minute snippet, Simon eloquently demonstrates to us how to tell our story effectively, so that those we wish to influence will listen, understand our value to them and be compelled to engage.  In case you want to see the full TEDX talk . . . here it is.

Why tell your story:

No one can tell your story as well as you can!

Your story is important enough to have people hear it directly from you. In your voice and in your own words. When you tell your story, it is authentic. It compels people to listen and gives them reason to accept your vision, purpose and goals.  This is how you build trust with employees, customers and vendors, who will become champions of your brand,  share your story with others and enable them to trust and do profitable business with you as well.

How we help you tell your story:

Podcasting is difficult, having a partner who is there through the entire process is who we are.

Ninety percent of podcasts fail because there is no strategy, purpose or goal behind them.  They are difficult to setup, maintain and for the uninitiated, a lot of work to maintain.  That is where we come in.

We are there with you side by side, helping you develop the strategy, understand the purpose, who your audience is and why they should care. We will setup your podcast for you and help you acquire the right equipment you need without overpaying, or getting unnecessary equipment. We will help you with figuring out guest selection, theme and direction of the show.

From there, we can coach you as a host, provide you with a co-host or become the host of your podcast for you.  The choice is always yours and can change as your needs do.

We will then edit each podcast for quality of sound, and flow as needed, curated 25 pieces of content from every episode and disseminate materials through a website we can help you develop and podcasting channels.

Who you are:

You are a busy organization, successful, goal oriented, and looking to grow your business.

As an ideal client, you are a B2B company with a minimum annual revenue of $25 million with a strong regional, national or international focus. You are great at what you do, but marketing is not what you do. You find that having to connect with people digitally is difficult, and you do not have the time or the inclination to continually develop content yourself to tell your story. You know who you are as a brand, have a story to tell, but don’t know how to tell it in the right way on your own. If that is you, we are here to help you shine.

Mission:

We are on a mission to enable you to tell your story in an impactful way, and keep telling it consistently over and over again.  That is how Brands are built!

Our goal is to enable your employees, vendors, strategic partners and clients to listen to you, understand your value to them, and be compelled to engage with you.  We want to provide you with the toolkit that allows people to internalize your story, recall it, and retell it to others. This is how you foster and grow champions for your brand, become worthy of their trust, and more profitable.

Questions we ask:

Asking you the right questions, not only provides you with the ability to be insightful and valuable through the interview, but it tees up the content that can be shared over and over again. 

CLICK HERE to see some of the types of questions we will ask you, which allows you to answer questions your clients want answered when you are not there to answer them yourself.

How we help you prepare:

We want this to be a great experience for you.  

When you join the Communicate Your Why podcast network , we want to find out about you.  Who you are as a company?  What do you value?  What makes you unique?  Who are your best customers and why do they love you? The goal is to understand you and help you tell your story in a way that is compelling and valuable and does not just sound like another sales pitch.  People want to find out how you help people achieve their goals.  They want stories of how you understood your client’s complex needs and how you developed solutions that allowed them to achieve their goals.  Think about what your clients really want to know about you.  Ask them and help them be successful through the stories you tell.

How we help you tell your story long term:

The true value of the Communicate Your Why program is that it allows you to build rapport and trust.  The interview enables you to be authentic and add value, but it is way more than that.  Along with the podcast itself, you receive twenty-five pieces of content with every interview.  These can include short videos, audiograms, images, tweets and other items, all curated from the podcast, that you can utilize on-going through your social media, on your website and email campaigns.  We provide you with the content that helps to build the trust that drives people to your website to find out more and then eventually to call you and engage.

Charitable component:

We want to impact one million people around the world. To do this, one percent of profits of each sale will be donated to Doctors Without Borders.

We believe that their work impacts not only the people they serve, but their families and the communities that they work with globally, and in turn are worthy of our support.

Equipment we provide:

We want you to look and sound your best.  

With that in mind, we will courier you out a microphone, set of headphones, boom, windscreen and basic light package for you to keep at no extra charge.

Added Bonuses:

  1. One year’s access FREE OF CHARGE  to the Your Successful Podcast course to teach you how to create your own podcast that succeeds where 90% fail. $1000 retail value.
  2. Free copy of our latest Ebook “Podcast Tips for those Starting the Journey”

Download your copy here

What would you like our next steps to be?

Email us:  questions@communicateyourwhy.com

Phone us:  604 512 7174

or book a meeting by clicking the button below

Let's Get Started

The TEST THE WATERS option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.

It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this will not provide a full year's worth of marketing materials. If you purchase a TEST THE WATERS package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the TEST THE WATERS package and credit it towards the purchase either a TELL YOUR STORY or EXPAND YOUR STORY package.

Our expectation is that we will release your episode within 30 days of the recording date.

The TELL YOUR STORY option is a basic yearly marketing package.

You will release an episode quarterly and use the content that accompanies it to update your marketing and keep it fresh. It is literally four times the amount of marketing materials as the TEST THE WATERS option. It enables you to tell your ongoing story, create case studies with clients, or talk about specific ways you add value to your clientele in a non-sales way, so that people listen to you, understand your value to them and are compelled to engage.

We suggest that you have us interview employees, suppliers, strategic partners and/or clients in order to tell a richer and more robust version of your brand story.

Our expectation is that we will release your episodes quarterly.

The EXPAND YOUR STORY option is designed as a monthly marketing solution.

It provides you with the content you require to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a TELL YOUR STORY package and decide to upgrade to a EXPAND YOUR STORY one within 90 days of starting the original TELL YOUR STORY package, we will credit 90% of the remaining balance towards the purchase price of the EXPAND YOUR STORY option.

We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients to add additional value and tell a richer and more robust version of your brand story.

Our expectation is that we will record and release your episodes monthly.

Welcome to the communicate your why podcast network
Subscribe to the email below and receive our 30-day podcast launch checklist




By submitting this form, you agree to receive on-going communications from Your Brand Marketing. You can always unsubscribe.

Welcome to the communicate your why podcast network
Subscribe to the email below and receive our 30-day podcast launch checklist




By submitting this form, you agree to receive on-going communications from Your Brand Marketing. You can always unsubscribe.

Types of Questions we ask on this podcast
We believe that the best interviews are candid and free flowing and with that, we never provide the exact questions that we will ask. Over the years, we have found that the best answers are never the ones you have prepared, but rather the ones that naturally flow during the interview. However, with that in mind, here are some broad concepts that we work with. 1. Tell me about the community you serve? 2. What ways do you give back to the community? 3. Why did you start your business and what was the big problem you hoped to solve? 4. Is that problem still a relevant one for your customers and if not, how have you evolved? 5. Where do you want to be in five years and why? 6. What types of clients do you provide the most value to and why? 7. Tell me about the people who work within your organization. What makes them a valuable resource to your clients and why? 8. What are the biggest challenges you have overcome as an organization and how has that enabled you to be a better resource to your clients? 9. What are the three biggest questions your clients continually ask you and how do you answer them? 10. What are the biggest problems you solve, for whom and what makes you great at doing this? 11. If I asked your favourite client to describe you and how you help them succeed, what would they say? 12. What is important to you and why? 13. Define your customer experience? 14. How do you define a successful working relationship with your clients?
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Welcome to the communicate your why podcast network
Subscribe to the email below and never miss an episode




By submitting this form, you agree to receive on-going communications from Your Brand Marketing. You can always unsubscribe.

Welcome to the communicate your why podcast network
Subscribe to the email below and never miss an episode




By submitting this form, you agree to receive on-going communications from Your Brand Marketing. You can always unsubscribe.