The five senses are amazing triggers, and any brand needs to take advantage of that and build on them. Click To Tweet
If it's the thought behind the gift that counts, why is it always an afterthought? Click To TweetIt's one thing to speak, and it's another thing to listen. Click To Tweet
The TEST THE WATERS option is designed for companies on a limited budget or who would like to try the power of the Communicate Your Why program before committing.
It provides you with a reasonable amount of shareable content and access to our network. However, for most companies, this will not provide a full year's worth of marketing materials. If you purchase a TEST THE WATERS package and decide to upgrade within 30 days of the airing of your episode, we will credit 90% of the TEST THE WATERS package and credit it towards the purchase either a TELL YOUR STORY or EXPAND YOUR STORY package.
Our expectation is that we will release your episode within 30 days of the recording date.
The TELL YOUR STORY option is a basic yearly marketing package.
You will release an episode quarterly and use the content that accompanies it to update your marketing and keep it fresh. It is literally four times the amount of marketing materials as the TEST THE WATERS option. It enables you to tell your ongoing story, create case studies with clients, or talk about specific ways you add value to your clientele in a non-sales way, so that people listen to you, understand your value to them and are compelled to engage.
We suggest that you have us interview employees, suppliers, strategic partners and/or clients in order to tell a richer and more robust version of your brand story.
Our expectation is that we will release your episodes quarterly.
The EXPAND YOUR STORY option is designed as a monthly marketing solution.
It provides you with the content you require to stay top of mind with your clients and prospects, talk about ongoing developments and tell a more robust story. Again, if you purchase a TELL YOUR STORY package and decide to upgrade to a EXPAND YOUR STORY one within 90 days of starting the original TELL YOUR STORY package, we will credit 90% of the remaining balance towards the purchase price of the EXPAND YOUR STORY option.
We would suggest that you have us interview other employees, suppliers, strategic partners and/or clients to add additional value and tell a richer and more robust version of your brand story.
Our expectation is that we will record and release your episodes monthly.
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