For more than ten thousand years people have been telling stories to build trust, explain their value and compel the right people to action. Technology may have changed, and the world has gotten much bigger and faster, but stories remain.

Stories are what bring people together. They align people, create understanding, break down barriers and allow the right people to understand why they should listen to and care about you and not your rivals.

They align clients and employees with your purpose and mission, through them recalling and retelling your original story.

We work with you to understand if there is a disconnect between what you believe your story is and what others perceive it to be, and fix that disconnect where it exists. To help you align your teams so that they understand your purpose, culture and goals and enable you to be more effective and profitable as an organization.

Podcasting is a medium that we utilize to help you tell that story. We can utilize either internal podcasts, which allow you to speak directly to your teams securely to drive purpose, culture and change management, or develop a external podcast that allows you to tell your story effectively to your specific audience in an authentic way.

Podcasting enables you to tell your stories, in authentic ways to right people, in their language and on a time schedule that is convenient for them.  Can you think of lower-hanging fruit to help differentiate yourself in a crowded marketplace?

I know, you are saying, does podcasting really work for business?  Musicoomph reports that business podcasts are within the top five genres of podcasting, attract audiences with higher educations, larger annual incomes and are listened to by men and women equally.

What other similar investment, in both time and capital, allows you to speak to your targeted audience, in ways that they listen, understand your value to them, and are compelled to act?

Not only do podcasts resonate with your specific audience, but the podcast itself is a content marketing machine creating valuable content to be utilized across various mediums.  Podcasts provide you with the ability to create short and long form videos, audiograms, memes and images, quotes, tweets, posts, articles, listicles and much more.  All capable of being shared across your social media feeds, websites and email campaigns.

This is part of what we do. 

This allows you to tell, and have others retell your story, for months and years to come.

For as little as four hours of your time, you could gain enough social media content to tell your story over a year.

But this sounds way too difficult, I hear you say.  Way too much work and I would not know how to start. 

We have you covered.

The Communicate Your Why program provides not only full podcast production, but strategic help to set up your podcast effectively, consulting on telling your brand story, full editing, content creation and distribution of podcasts across all podcasting channels. We even provide professional podcasters to interview you and help you tell your story in the right way.

Our mission is to help you tell your story, without you having the stress and headache of developing and maintaining the podcast yourself.

If you are ready to invest a minimum of $3000 per month, to tell your story more effectively, enabling the right people to listen, understand your value to them and compelling them to engage, let’s talk.

Want to explore further how we can help you succeed?  Book 30-minutes (I never charge for initial conversations) and let’s talk about how we can help you succeed.